Challenges in Conducting Feminist Critical Discourse Analysis on Social Media: Stereotyping Sportswomen in China’s Sports Fandom

Wu, Chunyan and Peng, Altman Yuzhu (2024) Challenges in Conducting Feminist Critical Discourse Analysis on Social Media: Stereotyping Sportswomen in China’s Sports Fandom. In Sage Research Methods: Diversifying and Decolonizing Research. SAGE Publications, Ltd..

Abstract

This case study discusses the application of feminist critical discourse analysis (FCDA) in social media data analysis. The discussion is based primarily on a case study that uses FCDA to explore the stereotyping of sportswomen in China’s social-mediated sports fandom. It emphasizes the challenges and practical considerations involved in the design and implementation of the case study. In doing so, it provides insights into the research process and methodology, highlighting how FCDA helps to critically examine the male gaze and gender power dynamics within social-mediated sports fandom. By reading this case study, students will learn how to incorporate a feminist perspective into critical discourse studies in various research contexts. It is hoped that this case study will contribute to a broader understanding of the methodologic issues associated with FCDA research practices.

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