What challenges and opportunities face journalists and journalism in the age of social media?

Adrian, Hillman (2025) What challenges and opportunities face journalists and journalism in the age of social media? In: Mancept 2023, 11th September-13th September 2023, Manchester.

Abstract

The positioning of social media companies as intermediaries, elucidates the concern that they specifically impact news publishers both directly and indirectly. Indirectly because social media is taking an ever-increasing amount of the time people spend with media as well as money spent on advertising. On the other hand, the direct influence on the business of news can also be seen in the way publishers have integrated platform provided elements into their own websites. This intertwining at a technical level covers advertising, analytics, share buttons, demonstrating an evolving connection between publishers that speaks to a fundamental relationship of the contemporary world. This is a world that provides significant opportunities but under conditions we do not understand or control. While the individual is becoming empowered so are social institutions like news media, social and political institutions.

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