The Effectiveness of Corporate Social Responsibility Programs in Hotels at Addressing Social and Environmental Issues

Muir, Alexander (2024) The Effectiveness of Corporate Social Responsibility Programs in Hotels at Addressing Social and Environmental Issues. In: Council for Hospitality. Management Education Conference 2024, Leeds Beckett University. (Submitted)

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Abstract

This paper sets out the main elements of a CSR programs from a range of hotel management companies in terms of who is responsible for the programs, the reasons for it, how it is measured and what future initiatives could be incorporated into these programs based on industry trends. The paper also examines the industry context in which this is occurring and the reasons for it. Furthermore, the paper sets out how digital technology and green initiatives such as supply chains and biophilic design are some core areas of current and future focus based on industry analysis.

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