How Trust Evolves When Lies Become Accepted
Aramo-Immonen, Heli, Aitonurmi, Jenni, Seikola, Juuliska and Joel-Edgar, Sian (2026) How Trust Evolves When Lies Become Accepted. In: Nordic Academy of Management 28th NFF Conference, 13 - 15th August, Aarhus, Denmark.
Abstract
Trust has long been regarded as a fundamental mechanism enabling cooperation in interpersonal, organizational, and societal relationships. Traditional trust theories generally assume honesty as a core condition of trustworthy behavior, yet contemporary environments increasingly tolerate deception in the form of lies, half-truths, and disinformation. This conceptual article examines how the normalization of deception reshapes the meaning and functioning of trust. Drawing on selected trust theories published between 1971 and 2006, we investigate whether deception is explicitly recognized as a threat to trust and whether its effects are implicitly embedded within theoretical assumptions.
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